Interview with Amy Ton, Designation Alum and Product Designer at Yelp

Designation Team Dec 15, 2015

Interview with Amy Ton

Amy Ton is an alum of Hazel Cohort. A California-native, Amy had previous front-end dev experience, but used Designation to launch her design career, eventually landing at Yelp


Where are you now working, and what is your job title? I am a Product Designer (and sometimes Food Taster!) at Yelp in San Francisco.

Tell us a little bit about your new job! It’s crazy fun and challenging in all the best ways (I seriously think I’m being paid to have fun)! I’m on the SeatMe team at Yelp, which is a reservation manager for restaurants. Right now, I’m working on designing new features and flows ​for​ our iOS app and then eventually updating the web app.

How would you describe the Designation experience? My entire Designation experience was challenging, stimulating, and overall amazing. It’s incredibly inspiring to be with a group of talented and passionate people who all share the same goals as you.

” Everyone at Designation is like family—they all want to see you succeed and will help you in any way they can.”

What was the most interesting or useful thing you learned during the cohort? Learning to consistently ask why—that means questioning your design choices and defending them with good reason.

What are the people at Designation like (including staff, instructor and fellow students)? It’s awesome to be in a space where you can feel comfortable to share, collaborate, and critique ideas and concepts with your instructors and peers. Everyone at Designation is like family—they all want to see you succeed and will help you in any way they can.

What were you doing before you came to Designation? I was a front-end web developer at small marketing agency. HTML5 and Sass was my jam! My experience in web development has helped me a lot through my transition to design.

How did you hear about Designation, and why did you decide to come? I came to Designation for two reasons. I’ve always wanted to pursue design for technology and I’ve always wanted to live in Chicago. I’m pretty sure I Googled design bootcamps in Chicago and when I saw Designation, I knew I had to apply.

How did Designation help prepare you for your new role? The in-class instruction and the hands-on projects at Designation gave me the experience and the confidence to take on new and challenging projects and present them effectively. I also learned to really embrace my failures because the key is to keep on iterating!​ I’m so grateful for Designation because it helped me score my dream job!​

What was your favorite part of the Designation experience? Being able to build long-lasting friendships with the people in my cohort and getting to know the Chicago Design community.

What advice would you give to someone who was trying to break into the industry? Always be learning and be passionate—stay on top of design trends, pick up a new book, attend meetups, and reach out to designers you admire! Most of all, always ask yourself “Why?”

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