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pieces of there

Credits

Billing itself as "homesick cures from around the world," Pieces of There offers custom-created gift baskets featuring hand-picked items from a specific city or region.

Although the client had originally used a pre-built Shopify template to launch her site, the DESIGNATION team did a full custom redesign of her entire brand concept. Using the methodology outline in the Google Design Sprint, the team developed four unique new concepts for her site. They put them through several rounds of testing in order to identify the design that best resonated with prospective users.

Tasks

  • User Experience
  • UI Design
  • Branding

"DESIGNATION supported my startup during a very critical stage of repositioning. They not only worked on the multiple website designs, but did actual secondary research to flush out what the best direction and messaging was for my company. This initial step enabled them to design website options that could be tested, which resulted in a ton of value for my business in terms of pivot direction and validate."

Liz Kulin, founder, pieces of there

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