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Zhenya Rynzhuk, Freelance Designer

Posted on Sep 22, 2016 by

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Zhenya Rynzhuk is a freelance designer and one of the co-founders of Sochnik Design School.

Where do you work and what is your current title?

Currently I’m a self-employed designer and also a co-founder of Sochnik Design School.


Please tell us a little bit about yourself & your background.

I have an architecture background, it helps me so much now from composition knowledge base to usability logic because every interface is like a building, smaller or bigger, but you always have to come to the next point there.


When did you first realize you wanted to be a designer?

When I was 5 years old I went to a group for children in art school and then I understood that I should be an artist. Later I realized I want be an architect. When I worked as architect I decided to try myself in another field of design. So here I am, in digital design.


Please describe a normal day at your current job. What’s the workflow like? What are your primary responsibilities?

I don’t like to get up early, but when I do it – I really have more time for work. Usually it’s better to solve some cases in the morning. During my working day I firstly check my to do list and after start resolve these issues. From time to time break for brainstorms with my team, meetings with clients, or coffee.


Are there any memorable war stories, client interactions or close calls that have taught you something important about how things work?

There was a case, when we worked on mobile app, and the client approved the design part. When the project came to development the client decided to change direction and build only a one page app and reduce functions for MVP. Because interaction design is swift follow and idea can be changed any moment.


What’s a common mistake you often see entry level designers make? What are some tips to avoid or overcome it?

Entry level designers like to start creating nice fashionable interface at once after first look at client’s brief, not even think about problems of the product. I think every designer should follow some pipeline: starting from discovery, idea and prototype and the final one are visual part and user testing.

Any industry sites or blogs you read on a regular basis, or anything else you read for inspiration?

Usually my day starts with Product Hunt. I also like Yatzer and I try to find inspiration from many field (books, arts, etc) and people.


There’s something new and amazing coming out every day. What’s something awesome you’ve seen recently that you’re dying to share, or something you’re excited about?

I’m in love with architecture and like to read about new designs and urban projects. Recently I was excited to read about new transport and landscape concept project for Barcelona. The main idea is to reduce 70% of current traffic roads.


What do you think is the future of your industry?

I suppose digital future will be mobile, VR devices and we will control devices using gestures and reactions.

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