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Linn Fritz, Motion Designer at Cub Studio

Posted on Dec 15, 2015 by

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Linn Fritz is a London-based motion designer and illustrator. Originally from Sweden, she now works as a designer for the boutique design shop Cub Studio. She is also part of Punanimation, a collective of equality-driven ladies aiming to support, connect and share women’s work within the animation industry.

Where do you work and what is your current title?

I’m working at Cub Studio, a small animation and motion graphics studio in London as a Junior motion designer.

Please tell us a little bit about yourself & your background.

I grew up in a small city in the northern parts of Sweden with a crazy family and a few cats. When I graduated High School back in 2012, I made the best decision of my life, to go to Hyper IslandSince then I’ve had the opportunity to live and work in Amsterdam, Stockholm and London.

When did you first realize you wanted to be a designer?

After my internship I went home to Sweden to figure out what I wanted to do with my life. I was home for less than a week before I realized that I didn’t belong there anymore. I wanted to animate, design, drink a lot of beer and meet like minded and interesting people in foreign countries. So I booked a ticket back to Amsterdam and started my career.

What was your first design job? Any interesting stories about how you broke into the field?

In the beginning of June 2013, I had my last day at a three months long internship in Amsterdam and I couldn’t wait to go home to my friends and family in Sweden. But the same day I got a message on Twitter from Jeroen Krielaars, who is a motion designer and director at Calango. He asked if I was interested in working on a project together. That was my first job within the industry.

Are there any memorable war stories, client interactions or close calls that have taught you something important about how things work?

When I lived in Amsterdam, I lived with five amazing people in a two bedroom apartment for almost ten months. I was freelancing for the first time and I didn’t have any money and ended up living on porridge and eggs for four months before I got hired by MSLGROUP in Stockholm. And when I got that first salary I only bought food. A lot of it. I can’t even explain how much I learned about myself, the industry and life in general from that experience. If I could, I would do it all over again.

What’s a common mistake you often see entry level designers make? What are some tips to avoid or overcome it?

One mistake that is common when you’re starting out in this industry, is that you think that skills is the only thing that matters. I believe that motivation beats skills, every time.

Any industry sites or blogs you read on a regular basis, or anything else you read for inspiration?

There’s something new and amazing coming out every day. What’s something awesome you’ve seen recently that you’re dying to share, or something you’re excited about?

It’s so many great things out there that I share on Twitter and with friends daily, but three motion pieces that got stuck on me lately are:

OddfellowsWorks With Nest

BUCKBLEND Opening Titles

Chris Anderson InMobi – Trajectory

What do you think is the future of your industry?

I try not to think about the future that much, because it doesn’t exist yet. It’s better to focus on your current projects and goals. But if I need to give an answer, I think that we’re going to see a lot of 3D, Oculus, Virtual Reality, Gaming and UI Animation in the upcoming years.


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