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It used to be so simple. Back in the day, commercial graphic designers mainly did print ads, brochures and the occasional direct mailer. But that was then. Now, you’re currently reading these words on a glowing rectangle, and the scope of what every designer needs to know has grown faster than a three month old Great Dane puppy.
Full-Stack Design, Full Stop!
In the computer science world, the phrase “full-stack” (or full-stack designer) was coined to mean someone who could single-handedly tackle every layer of software development. These exceptional folks had their pick of jobs and commanded exorbitant salaries. Still do, actually. *Extremely simplified interpretation of a digital workflow. Inspired by Bill Welense during a recent guest talk at Designation.
But pixel by digital pixel, the world’s best creative designers are becoming every bit as cross-disciplinary. The age of the full-stack designer has dawned. And there’s no one tool, skill or ability you can count on to save your ASCII.
Those that succeed tap into the unlimited potential for creation, and quickly find themselves snapped up by tech giants with offices that look more like playgrounds than the cubicle farms. Those that flounder wake up one day to realize they’re designing fliers that are destined to litter the ground outside the subway on an election day, and wonder where it all went wrong. We’re in the middle of a designer arms race, and it’s not even close to over.
FYI, if you’re ever writing an article about a designer arms race and google “Designer Weapons,” this is what you get.
To learn more about full-stack design as an industry, or to ask questions about being a full stack designer (such as about what types of salaries full-stack designers command, where full stack designers work, or what the job outlook looks like) check out the Designation immersive design bootcamp, or email Co-Founder and Admission Director Will Shandling at firstname.lastname@example.org.