Interview with Katarina Lauritano
UX Designer at Razorfish Commerce

Tweet about this on TwitterShare on FacebookShare on Google+Share on LinkedInEmail this to someone

Lauritano

Katarina Lauritano is a graduate of the Magenta Cohort. After living in Thailand for many years, Katarina went back to college at the University of Virginia, founded a jewelry import business, then came to DESIGNATION to pursue a career in User Experience design.

 

Where are you now working, and what is your job title?
I am a UX Designer at Razorfish Commerce.

Lauritano01

Tell us a little bit about your new job!
I am on the CX team at Razorfish Commerce which is a part of Razorfish that works on large scale e-commerce projects.

Lauritano02

How would you describe the DESIGNATION experience?
Intense but extremely rewarding. The DESIGNATION experience is one which isn’t much like anything else. It is an opportunity to immerse yourself in the world of digital design, and to devote yourself to learning alongside like-minded people.

Lauritano04

What was the most interesting or useful thing you learned during the cohort?
To be inquisitive and ask for feedback. Design is very much an iterative process, and when you pick the brain of others, you expand your frame of reference.

Lauritano05

What are the people at DESIGNATION like (including staff, instructor and fellow students)?
They are all motivated individuals. Your fellow students are right there with you absorbing all the information that they can, motivated to make the most of the DESIGNATION experience. The staff and instructors are motivated to make the program as rewarding and effective as possible for the students.

lauritano06


What were you doing before you came to DESIGNATION?

I was a university student.

lauritano07

How did you hear about DESIGNATION, and why did you decide to come?
I discovered the program through a Google search when I was doing research trying to learn more about the industry. I chose to attend DESIGNATION in particular because it had the most comprehensive curriculum of all the other bootcamps that offered a track in design.

“Your fellow students are right there with you absorbing all the information that they can, motivated to make the most of the DESIGNATION experience. The staff and instructors are motivated to make the program as rewarding and effective as possible for the students.”


How did DESIGNATION help prepare you for your new role?

Aside from the obvious practical skills and theory that I learned and now use every day, it gave me confidence in my abilities through the opportunity to work with real clients. Impostor syndrome is sneaky; self-doubt can start to creep into your thoughts especially when you are still relatively new to something. The knowledge that I was able to complete successful projects at DESIGNATION helped me believe in myself.

Lauritano08

What was your favorite part of the DESIGNATION experience?
I would say the constant feeling of being engaged and excited to learn. UX / UI are fields that exist at the junction of critical and creative thinking. The opportunity to exercise both sides of my brain on a daily basis with the support the support of the instructors and my fellow cohort members was an incredibly fulfilling experience.

In addition to that, the friendships I formed during the program are definitely another big highlight.

Lauritano09

What advice would you give to someone who was trying to break into the industry?
Find out as much as you can. Go to meet ups, invite people to get coffee, etc. Don’t be afraid to reach out to designers that you admire. The majority of them are happy to tell you more about the industry and their experiences.

Browse inspiring websites regularly to keep the fire lit inside you.

Don’t get discouraged; with effort and perseverance, it is possible.

Tweet about this on TwitterShare on FacebookShare on Google+Share on LinkedInEmail this to someone

Leave a Reply

Your email address will not be published. Required fields are marked *